As enterprises move toward a service-oriented architecture (SOA) (define), a market for third-party service builders and brokers will emerge.

Buyers and sellers of services will need new technologies to ensure security and build trust between them. Meanwhile, vendors will bring out more mobile SOA applications to enrich the experience of handheld device users.

SOA is a software architecture built around business processes, which are offered as services that can be reused throughout an enterprise. Services can be combined to form new applications through mashups (define). The aim is to provide new services for a better and richer user experience.