From the title, you might be thinking that I’m about to start this month’s editorial with a reference to talking to animals and somehow tie that into SOA. Instead, what I actually would like to talk about is the pushmi-pullyu (I got the spelling from Wikipedia; I always thought it was “push-me pull you”). In the books, the pushmi-pullyu is an animal with two heads, each one going in the opposite direction.

 What the pushmi-pullyu means to me in this particular context is two-way communication and the enfranchisement that it represents. In particular, I’m talking about the way Web 2.0 enhances SOA and further enables changes in our communication model from a push to a push–pull model.