Oracle today announced that Wind River, the global leader in device software optimization, has standardized its business operations on the Oracle(R) E-Business Suite, Oracle's Siebel CRM, and components of Oracle Fusion Middleware that include Oracle SOA Suite, Oracle Business Intelligence Suite Enterprise Edition, and the Oracle Customer Hub, a part of the Oracle Master Data Management offering, in order to address company-wide customer information issues. By selecting and deploying proven SOA, data management, and Business Intelligence components of Oracle Fusion Middleware, Wind River now has a cleaner, more efficient customer database, an effective and streamlined order-to-cash process and better access to information.

With more than 1,400 employees and thousands of customers, Wind River enables companies to develop and run device software faster, more reliable, and at a lower cost. When Scott Fenton, CIO of Wind River Systems, took over in August 2006, he realized that the company was suffering from a negative business impact due to the company's poorly integrated applications and unreliable customer information.