The proliferation of the Internet model, Google’s telecom strategy, Web 2.0 and the notion of mashed services are dramatically changing the way traditional telecommunication network operators do business. In response to today’s hypercompetitive landscape, traditional Telcos are working to offer customers new unified communication services that are intelligent, are policy sensitive, tie into personal community preferences and synchronize with users’ continuously changing mobile presence.
Telcos are achieving this by opening up their massive, proprietary operations and leveraging network elements based on standard operating systems and off-the-shelf, generalized computing components such as standard server hardware. Within this environment, the IP Multi-Media Subsystem (IMS) serves as a Service Oriented Architecture (SOA) that is designed to transform, converge and optimize legacy Telco operations and related assets.