Why are enterprise mashups sexier than service-oriented architecture (SOA)?

One rings bells with business people and one doesn't, answers John Crupi, who worked on SOA when he was CTO at Sun Microsystems Inc., and now works on enterprise mashups as CTO of JackBe Corp.

"I spent many years working on the SOA side and I'll be the first to tell you, the business side doesn't care about SOA," he said. "There's nothing really in it for them. They just hear a bunch of promises."

Mashups are far easier to sell because vendors can quickly demonstrate their business value such as how bits of enterprise data can be pulled into a mashup to provide information with business value," Crupi points out.