I am on the North Carolina coast today, and I am surprised to learn that more than 2,000 shipwrecks have occurred off these coasts. Why so many? Hurricanes, treacherous shoals, unpredictable weather, and war caused the majority of the wrecks. My family and I rented jet skis and went exploring around the area to check out and learn about the history. It was neat to see how many other captains had "learned" about the ways to predict and avoid such hazards in the area and were able to successfully reach the North Carolina shore.

In the same way, this final chapter helps companies create a plan for their journey toward innovation. A set of guiding principles and goals is the focus of this chapter as you continue your flex-pon-sive* journey.