Using Policy Manager, organizations can now build session policy enforcement into applications that include VoIP, video, IM, presence, conferencing, shared workspaces, and other forms of real-time communications. This case study details how one major financial institution leveraged the Covergence Policy Manager to improve communications between customers and the sales force by integrating call control and call policy into its CRM system.

Enterprises and service providers alike are entering a new era of communications-enabled applications (CEA). By integrating business applications with real-time communications, CEA streamlines many business activities and helps companies serve their customers more responsively. The movement to CEA is enabled by two major trends: The growing popularity of Service Oriented Architecture (SOA) for business applications and the widespread adoption of SIP-based real-time communications, including voice, video, and presence. But an additional enabler is needed to make CEA a secure, cost-effective reality: SOA-compliant, policy-based, real-time session management.