Of late, Service-Oriented Architecture (SOA) has become a popular approach in breaking down barriers between enterprise applications to enable the reuse of services across enterprise silos. However, SOA implementers soon realized that it was not enough to address integration issues at the application layer alone and that a well-planned data services architecture must provide the foundation for a successful SOA. In many ways, enterprise mashups face the same integration challenges that typical business applications spread all over the enterprise, experience. Enterprise mashups by definition are web applications that combine data from more than one source into an integrated experience. Furthermore, the data in an enterprise can exist in various data sources and in many forms – structured, unstructured and semi-structured. As enterprise mashups go across the enterprise and beyond, the accessibility, discovery, quality, integration and delivery of all forms of data in a timely and secure manner becomes the key to a successful enterprise mashup implementation. In this session, we will introduce the audience to the power of data services as a non-invasive and open standard technology to enable enterprise mashups with real-time relevant, consistent and contextual data.