"At Oracle, we believe that SOA is all about the entire, end-to-end, roundtrip experience," said Dave Chappell, Oracle's chief SOA technologist, in opening remarks during SYS-CON.TV's "SOA World Power Panel," recorded at the Reuters Studio overlooking Times Square in New York.

Chappell's remarks were in the context of a wide-ranging discussion among six leading SOA technologists, who covered everything from data types to cutsomer requirements to testing, governance, and virtualization during a wide-ranging discussion during the 45-minute broadcast. Panelists included Madeline Bayliss (Solstice Software), Jim Mackay (iTKO), Dustin Lucien (Layer 7), David Mavashev (Nastel), Aaron Blasius (Thinstall), and Oracle's Chappell.