Participants include Avis Budget Car Rental, Bank of America, CellExchange, Inc., HP, Integration Consortium, Object Management Group, WebEx Communications and founding sponsors BEA Systems, Inc., Cisco, IBM Corporation, and SAP AG.

The SOA Consortium mission, strategies and tactics center on the following premises:

Service-oriented architecture adoption is a key enabler for the 21st century enterprise.

Achieving the benefits of service-oriented architecture requires significant changes for both IT and business executives.

Service-oriented architecture is perceived by business executives as an IT integration and productivity story, rather than a business agility story.