Sun shines light on SOA

Ashutosh Kulkarni , group marketing manager of SOA and enterprise software at Sun, presented Sun's SOA strategy, touted Sun's Java Enterprise System (JES) platform and talked about Sun's SOA consulting services.

Sun is promoting what it calls "pragmatic SOA." It believes companies should not reinvent their IT organization. Instead, companies need to look at incremental, opportunistic projects, according to Kulkarni.

Although Sun is doing a lot of work around SOA through its on-site engagements and its work on standards such as Java business integration, the liberty specs, Fast Infoset and reliable messaging, generating revenue from the products is still the biggest challenge, according to Ron Schmelzer, senior analyst at ZapThink LLC of Cambridge, Mass.